02 / Forward.
Takahiro Maeda. ‘A translation the client’s visualisation that aligns with the design stages’ methods and norms.’
 Showcased artist in M. Art / Design Faculty Exhibition: the client’s brief included a simple and futuristic brandmark. That will emphasise the artwork and bodycopy rather than ‘just’ a symbol. 
These include a works of the client and creating a  secondary icon and framing elements for the photography across its visual identity.The publication emphasises and incorporates ways of seeing. And interpreting the design fundamentals and concepts through the visual application.
*Commissioned Freelance  Work

 Monash Baseball Farmers. ‘A systematic visual and a coordinated overarching identity; that is intended to establish a consistent and versatile visual appearance and personality.’
The identity is based on phyllotaxis that emanates a symbol system with extensive usage of space to formulate an intact graphic placement.
The intention is to introduce and promote a range of logo applications, in the form of multiple variations of the brandmark that is simultaneously and visually coherent. Which can be applied to screen applications, promotional design, advertising and product placements.
in motion

Commissioned Work for Monash University Baseball League

 Hepburn Spa / Retreat. ‘Creatively addressing a strategic visual system that ensures an even distribution of visual weight across all elements of the brand identity.’The aim is to create a minimal labelling system that balances the logotype and the product simultaneously within the brand’s components. 
 The goal is to give visual weight and balance to the legibility and minimal labelling elements, to create visual cohesion. And a simultaneous sequence on small-scale packaging label for legibility. 
 The result is a simultaneous sequence within the product and brand identity across multiple dimensional point-of-sale surfaces. 
*Studio Work for KIKGROUP Studio


PeanutButterJelly. ‘PeanutButterJelly (The Pitch) is a reflection of design aspects defined as a relational scientific study of the brands’ values.’ The strategic approach is correlated to the development of critical thinking; and that is supported by different uses of the brands’ story; and applied in multiple media applications.

PeanutButterJelly (The Pitch) also involves a laboratory multi–pocket vest as a main product, that can be used during serious technical and laboratory research. 
The products’ features are called ‘deep multi-dimensional pockets’ where researches and scholars can place all their necessary scientific and mathematical gears. 

Or ‘the everything is in the pockets outfit’, the ‘nerdy but fucking cool’, yet ‘street but professional’ aesthetics.  
The garment includes a back vest with a circular see–through cut for ventilation purposes. 
The idea is to let the perspiration naturally breathes out when a serious working mode is activated.
—the product (+) the street poster—
motion interpretation
*In Collaboration with  RMIT University




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