02 / Forward.
TicTac® Fruit Adventure. ‘Interpreting the brand in a multi-faceted level and encompassing all its characteristics, and assets to differentiate new line of product from competitors.’

The studio brief is to create an enviable typography: simple, relevant, enduring, distinctive, memorable, and adaptable for distribution across its marketing collaterals.
A distinctive separate and secondary identity was required that is easily distinguishable. The secondary identity features a separate interpretation of the word ‘fruit adventure’. To separately represent from the main brand.
The result is a typographic illustration of a small–scale, readable, and playful and adaptable identity of ‘fruit adventure’ for FMCG purposes and market positioning. 
*Studio Work for The Mix Advertising Agency

GreenEdge Richmond. ‘A logotype is not just a piece of graphic layered on top of a backdrop; it is an imperative strategic interpretation of all the design applications.’
 The strategy is to initially focus on by the use of negative space and incorporating an oblique shape underneath the typographic element. 
To represent a core strength of visual hierarchy emanating from within. The oblique graphic form becomes a holder of patterns and imageries that is visually retrospective.
Which translates the page to a modern design, reflecting the brand of architecture of the building. 
*Studio Work for KIKGROUP Studio
Bekdon Richards. ‘The strategic approach required a visual simplicity, cohesive, detail-oriented, corporate, approachable.’
 The objective and verbal language is to approach the existing brand style-guide for the design assets that is to be distributed across its printing collaterals. 
 The strategic interpretation and approach created a visual individuality between graphic design applications. And translated to a cohesive overall experience of the clients and the target market. 
The design assets are distributed across print collaterals including brochures, postcards, and electronic direct mail, for both existing and future clientele for digital marketing purposes. 



*Studio Work for KIKGROUP Studio

 PostCards Australia. ‘An analytical strategy of planning process, by integrating all visuals and verbal applications within the publication.’
 The visual approach emphasises the importance of content and practicality in design to effectively convey the information.
The publication used a grid to accommodate a large amount of text and information that maximised the grid. 
There is virtually no room for embellishment, leaving the body copy as the predominant visual element. And the available space is utilised to the fullest extent. 


*Studio Work for FindItSmart Global
 Blackburn Apartment. ‘A visualisation of the brand’s values, integrating the content, medium, mode to the visual elements.’
 A simple and versatile design, adopting a minimalist and easy-to-remember approach. That will allow for a greater consistency and impact across different applications.
 The monogram focused on the outlined forms that included a variation through typographic replication of simple graphic shapes to emphasised a connection to the target-market. 
*Studio Work for KIKGROUP Studio
M. Art / Des Faculty.‘ A visual rhythm by intertwining the elements of information and hierarchy. The elements are connected in a sense of unnerving excessiveness in an ontological sense.’
The composition was dictated by the concept of design and constructively produced by breaking the grid but implementing its rules. 

The elements are chaotic by combining unusual viewpoints and challenging positioning that dignifies the lightness of the typography.The commissioned piece and its bold lines is inspired by the Monash Freeway and Art Design Architecture building by Denton Marshall. These are layered through a grid system which holds everything together.The elements and identity is applied throughout the exhibition promotions. Including packaging labels and giveaways for the exhibition.
Commissioned Work for Monash University Faculty of Art and Design*




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